The Reach - Podcasting and other Portable Media Strategies

After a firestorm of angry bloggers picked apart the new Nielson//Net Ratings’ report on podcasting, host Ed Weaver and producer Giovanni Gallucci discuss the accuracy of the report. Are the Nielsen//NetRatings figures skewed when they say that 6% of the US adult online population has downloaded an audio podcast? Probably so.  On Media Swamp

This entry was posted on Wednesday, July 26th, 2006 at 1:34 pm and is filed under Podcasts, Podcasting, Media Swamp, Blogs. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.