The Reach - Podcasting and other Portable Media Strategies

My continued discussion on Media Swamp with Giovanni regarding the Google Radio advertising platform that is due for release in October.  The discussion centers on how this advertising model can make a dramatic impact on the radio ad model we’ve come to know.  Additional discussion regarding the capabilities of MSN VS. Google VS. Yahoo! and the relative strategies for each.

This entry was posted on Thursday, September 7th, 2006 at 9:50 am and is filed under Podcasts, Podcasting, Broadcasting, Advertising. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.