Ink for Podzinger, Blinkx and TVEyes
The US Wall Street Journal Online has an article today (subscription required) on audio and video search tools that are now coming into focus. The proliferation of audio and video on the web, combined with the hope for becoming the next “Google” has thrust Podzinger, Blinkx, and TVEyes into the spolight, much to the delight of their PR teams.
Podzinger partnered with BBN Technologies of Cambridge, MA to bring their product to market.
This is a market that has a pretty huge barrier to entry, considering the technical complexity - so, assuming they are able to satisfy advertisers with results, these companies that hope to become the new “Google” very well could. The article mentions that Blinkx states that there is about 60% accuracy on amateur voices and near 100% on professional voices.
This proves to be an interesting space to watch - keep your eyes open, but don’t expect the original Google to sit back and watch.