The Reach - Podcasting and other Portable Media Strategies

Very timely and interesting research from eMarketer today - DVD was obviously the first uptick in non-primetime viewing of primetime shows - go into any Blockbuster in the US and you’ll find increasing shelf space dedicated to TV.

But, the growth in online downloads of shows is dramatic and ID’s the future.  As with many things, Blockbuster and Netflix will have only temporary rule here of the off-TV viewing of TV shows. iTunes has 67% market share of downloads - shouldn’t Blockbuster or Netflix have been there?  Missed opportunity in a big way.

Steve Gillmor grabs a great post title today. Great writing too. The landscape is changing fast, even for someone who embraces change as easily as I. I remember hearing the word “disruptive technology” for the first time about 7 years ago, when Nortel had a “Disruptive Technology Group” (before they got laid off, I’m sure). I think we are all experiencing this to a great degree, maybe now more than anytime since the www first broke into our lives.

Both exciting and dangerous, in terms of business planning, eh? Let’s keep pushing forward and get some traction together in this mud. 

Gone are the days of taxi-ing to the terminal and watching golfers tee off  in between runways.  That’s depressing.  But, to make up for it, Thailand has gone all out in making this the most beautiful airport I’ve ever seen (to date at least).  This place is huge! (picture coming soon)

Well, as we all know, Google pulled out the equity checkbook and bought YouTube.  There are many naysayers amongst the wise gurus (primarily due to copyright risks engaged via YouTube’s business model), but I did notice that Google and YouTube has leveraged their clout to negotiate deals with major content owners to preempt at least some level of the risk.  Who knows where this will come out?  Additionally, will YouTube be more than a passing fad?  Will quality still rule?  Only time will tell.  If you’ve read my blog previously, you’ll know what my predication would be….

I realized that the last post was 9.14 - and here it is almost a month later and nothing has been written.  Even though I’ve been to Northern Europe, Orlando, FL, USA and now am in the Thai Airlines Royal Silk Lounge in Bangkok, one would think that I’ve got more than a little bit to say these days.

A lot has been going on, developing partnerships and talking with old friends finding was to work together on podcasts.  So, hopefully we’ll find more to write about here shortly.  In the mean time, Laura and I are on our second trip to SE Asia this year, but will only be gone about 8 days this time.  More to come!!