eMarketer agrees that TV is dead (at least on TV)
Very timely and interesting research from eMarketer today - DVD was obviously the first uptick in non-primetime viewing of primetime shows - go into any Blockbuster in the US and you’ll find increasing shelf space dedicated to TV.
But, the growth in online downloads of shows is dramatic and ID’s the future. As with many things, Blockbuster and Netflix will have only temporary rule here of the off-TV viewing of TV shows. iTunes has 67% market share of downloads - shouldn’t Blockbuster or Netflix have been there? Missed opportunity in a big way.