About
The Reach is the blog and everyday (more or less) journal extension of Ed Weaver, President of MPReach, LLC. Audio versions (sometimes the same topics, sometimes completely different), i.e., Podcasts, are over at The Media Swamp. The purpose is to openly discuss podcasting and the technology that affects it, as well as chronicle the journey of a bootstrapped startup.
To learn more about MPReach and it’s commercial and non-profit efforts, please take a look at our main site.