The Reach - Podcasting and other Portable Media Strategies

You can take the amount of blog headlines (or mainstream media for that matter, but I wouldn’t expect it too much from them) on RSS one of two ways.  Either a) it has now become “table stakes” and the technology crowd assumes you’re using it - OR - b) it is not mainstream for anyone else to use other than the crowd in a). (Which assumes you’re using it, but may be mistaken).

While IE7 makes it “daily life” compatible, this post from Stuart Brown lists all the specialty applications that pick up RSS.  The title of his post suggests otherwise, but it really is only a product comparison.  It appears that IE7 doesn’t have wide enough spread adoption to make it into his Feedburner list of applications used while subscribing to his blog.  Frank Gruber, from Somewhat Frank also comments with a similar discussion, but at least mentions IE7.

My question (formed by running a podcasting business) is what is the real adoption rate of RSS and will the mainstream truly see the advantage that most of us geeks and semi-geeks see?  Stay tuned.

After looking at new information now provided by FeedBurner, host Ed Weaver discusses the global reach a podcast can have (and how sometimes you forget it does). On Media Swamp