The Reach - Podcasting and other Portable Media Strategies

Fractals of Change shares the true issues at hand on ‘net neutrality and I think skewers the right people and lifts up the right people.  Thankfully, there are a few out there that get it, but it will be an uphill battle.  The boys with the big PR and lobbying dollars have been at it longer.  Let’s catch up - the games not over yet.

This will dramatically affect those of us that are dealing with large file transfers for media distribution.  I’ve said it before and I’ll say it again - it’s not our fault that the telco’s made bad investments or that they’ve fought the wrong battles - we shouldn’t have to pay for them going forward - they should.

Robert Scoble, the famed blogger of Microsoft, is moving on, as he discusses in multiple posts here, in response to his outing by Tom Foremski and others over the weekend.

This has been a blogging and podcasting phenomenon over the past few days that is worthy of mention. One man’s career decision has made news worldwide. Previous to this, people changing firms would only generate news if there was a corporate power struggle like at Morgan Stanley last year or Jack Welch retiring. Now, we have a mid-level individual contributor that has generated more PR juice over a weekend than many high-level execs generate in an entire career.

Robert is heading to Podtech.net, home of John Furrier. It will be interesting to see what a highly visible social media guy will do with and to that startup organization. I’m encouraged that podcasting is continuing to generate this much momentum, both in audio and video formats.

I only know Robert from being a frequent reader of his blog, both on his site and via RSS feeds. While I think this will allow him to feel much more in control of his destiny, his voice may now be so influential that it doesn’t fit in a small startup where one wrong comment could impact a year’s worth of revenue in one moment of time. I believe it will make PodTech or break them - time will only tell. I wish them both the best.

Well, don’t you just know that all the fun things happen at home while you’re on the road. Gio got a call from the Fort Worth Star Telegram while I was in London, that turned into this article and the subsequent posting to The Agency Blog. Blake Burris from Cocoa Radio got good mentions as well, not only for Cocoa Radio, but also for his additional distribution of CR through Media Swamp.

Since Gio has driven everything around the Media Swamp, it’s good he got the call.